Брой до 9: Литературна хипноза и сеанс в „Повече от любов“ от Радослав Гизгинджиев

The following text aims to analyze a growing mass of clichés and their penetrating power in popular Bulgarian literature. To understand how common notions are shared between the author and the implied reader we will discuss “More than love” by Radoslav Gizgindzhiev. It is a bizarre novel, where quasi-spiritual slogans are entangled with prescriptive and hypnotic guidance, which constitutes the narrator as an omnipotent godlike figure. Along with that, the analysis is focused on tracing how a peculiar mix of popular “quotes”, media imitations, and superstitions could melt into a story that becomes a market success.