Пристояване на "своето": Категориите "наше", "българско", "у нас" в първата българска литературна история

The paper examines the way Alexander Teodorov Balan’s textbook Bulgarian Literature (1896) - the first academical history of Bulgarian literature - includes in the content of the latter folklore, medieval and modern literature; the manner in which it draws the line at the "ours" and "appropriates" unexpected ranges and parts of oral culture and literature. Described here are the rhetorical strategies of appropriation of migrating plots in folklore; of creating of the Bulgarian "Marko-iad"; of transformation of Byzantine manuscripts into Bulgarian ones, etc. The strategies in question are examined as a part of an all-round institutional rhetoric, logically conflicting, but stimulating, a rhetoric inherited by Balan" s textbook from its models - the histories of slavonic literatures. The paper attempts to elucidate a paradox: how is it possible the "Bulgarian" which is composed of so many problematic pieces to be presented as non-problematic and apparent.