Традиции, традиционализация и културна полиглосия в съвременното българско общество

The reference to “Traditions” is increasingly a part of the public discourse in Bulgaria. The paper aims to problematize the uses of the “Tradition” as a concept and cultural practice and to analyze its relationship with the process of re/traditionalisation. The conclusion is, that the emic essentialisation and reification of Tradition and the rise of the re/traditionalisation are signs of the rediscovery of the “traditional” and the ethnic culture as a strong identification resource, of the “hot” ethno-nationalism and ethno-nostalgia. This results in the situation of a cultural polyglossia in the (post)modern, postsocialist society