Ognyan Saparev

The concept of "mass culture" has long been used in the bourgeois press (and recently increasingly in the socialist press), functioning in a different sense, which further increases misunderstanding and makes people skeptical about the problem itself. Perhaps the most widespread use of this concept is in a narrower (aesthetic) sense - as a qualitative, mainly negative characteristic of cultural production for everyday mass aesthetic consumption without special artistic and intellectual claims or merits, emphasizing its impersonality and stereotypedness, uncreative way of creation, conveyor-type processing, mass distribution, easy consumerism and short life.