"Mass Culture". Its Aggression in the West and Attitude Towards Us
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Page range:75-99Pages: 25LanguageBulgarianCOUNT:1ACCESS: Free access
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- Name: Ognyan Saparev
- Inversion: Saparev, Ognyan
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KeywordsSummaryThe concept of "mass culture" has long been used in the bourgeois press (and recently increasingly in the socialist press), functioning in a different sense, which further increases misunderstanding and makes people skeptical about the problem itself. Perhaps the most widespread use of this concept is in a narrower (aesthetic) sense - as a qualitative, mainly negative characteristic of cultural production for everyday mass aesthetic consumption without special artistic and intellectual claims or merits, emphasizing its impersonality and stereotypedness, uncreative way of creation, conveyor-type processing, mass distribution, easy consumerism and short life.